LULUCLOTH launched in 2018 beginning with the original LULUCLOTH. Founder, Diane Goodman has struggled with breakouts most of her life. After (too many) years of testing every product out there, she found the best solution was simple - a soft cotton cloth. She searched for the perfect 100% cotton terry cloth and cut them to the perfect size, then serged the edges to keep the cloth gentle with no hard edges (like washcloths have). These new and improved washcloths allows you to maneuver around creases of nose and eyes for a thorough yet gentle cleanse! They exfoliate, promote circulation and promote younger-looking skin!